Printing Tips

Printing Tips

Your Most Important Business Asset: Your Past Customers


Customers make your business and are your most valuable assets. Imagine, what would your business do and where would you be without them. It is so important for any business to retain its customers. If you find your customers not dealing with you anymore, it is time you had introspection, as to what went wrong. Remember, that your most important business asset – your past customers need a call.

Let us review why customers do not stick with a business entity for long. Most businesses focus on attaining front-end sales, where they look for new customers once the sale is done. With primary focus on attaining new customers, they probably forget to retain their existing ones. What you need to understand here is that maintaining an existing customer is financially more viable in terms of cost than making newer ones.

It takes a lot of time and effort to develop customer relationship. Once customers have faith in your products or services, you can expect them to come back to you repeatedly. Losing a customer is not only a loss to your business, but also a wasted effort. This is why we send a small thank you card as general reminder. You can get these from all over the web – i personally use Catdi Printing, but you can find other companies Vista Print that offer this service.

Calling Your Past Customers
Get in touch with your past customers through newsletters, holiday cards, discount coupons or other incentives. Attracting their attention to your business will take lesser efforts, since they are accustomed to your ways of doing business. Inform them of the range of your products and services, to renew contacts.

Call your past customers and you are sure to add zap to your business. Do all that is necessary to retain your customers.

Are You Avoiding Estate Planning?


Are You Avoiding Estate Planning?

Estate Planning is a topic people, just like you, don’t like talking about and don’t make a priority. So what is it about Estate Planning that has people avoiding it like the plague?

Well let’s take a look at your options….

The primary focus of estate Planning is death and taxes. These are topics people avoid for good reason. It’s a downer. The majority of people go through life ignoring the topics of death and taxes as if by doing so they can avoid both. No one has yet to say it better than Benjamin Franklin: “In this world nothing is certain but death and taxes.”

We don’t do regular Estate Planning; our reasoning is really quite simple. We don’t like talking about death or taxes either. Talking about spending a quarter of your wealth implementing boring old cookie-cutter plans, losing three quarters of your money to the government who will gift it to their beneficiaries and not yours, and the grand finale, DEATH, isn’t really the most exciting or motivating conversation. No fun at all.

We are changing the way people look at planning for the future. We don’t talk about death and taxes; we do talk about your future generations, and we do talk about wealth preservation. We work with you to create a family legacy that will get you excited about generating wealth and that gives you motivation to keep building your wealth. We put the twinkle of pure enjoyment back in your eye, helping you to take action to reduce or eliminate estate taxes. Multi-Generational Legacy Strategies are the beginning for future generations, not the end. We show you how to combine diverse entities to protect your wealth from devastating threats such as your toxic ex-spouses, your children’s future toxic ex-spouses, medical bills, current and future business partners, and frivolous legal actions. We show you multiple investment vehicles to grow your wealth without increasing estate taxes and while allowing you to keep all the control. Most importantly with our advanced strategies your wealth won’t be given away only to be squandered by the government.

If you want to get excited about planning for the future, visit our website and schedule a consultation. We look forward to working with you. But as always…. please contact the IRS for guidance

Create Media Interest in Your Business


Getting free publicity for your business means making your potential customers aware of your product or service, without spending any amount of money on it. This article is just to tell you the way, how to run an effective advertising campaign to attract customers, absolutely without any expenditure.

Imagine, a newspaper covering your product or service in its Sunday edition or your products being aired on radio or viewed on television for no cost at all. Definitely, it will boost your sales and help you reach your target in a very short time. The problem is how to get this free publicity.

Media Persons Grab Anything that Interests their Readers
In order to get this publicity free, all you have to do is to create the interest of the newspaper’s editor, in your company, you’re products and your services.

Media today itself is facing severe competition. They are looking for anything that makes news. If your press note presentation appears profitable for you only, then no editor is going to take interest in it. They are interested only in something that is profitable and interesting to their readers. Therefore, you need to satisfy him that your product or service is much useful to his readers, viewers or listeners. Once you do this, no one can stop that editor from publishing your press release.

Politeness of behavior impresses the media very much. Do not miss any chance to capitalize on it. Send a ‘thank you’ note to the editor immediately after he publishes your press note. On the contrary, never ask him for reasons if he rejects your press note.

You also have to learn the art of writing formal press releases
If you are not good at grammar, punctuations or language itself, better take help of some friend or hire a professional writer. A well-written press note has better chances of getting approval from the editor.

Our thoughts on Direct Mail for 2018


As you can imagine, trends in how businesses use direct mail is extremely important to us.  Direct Mail is our business and we need to keep our finger on the pulse and make sure we tell you why direct mail works and how you can make it work best for you.

We keep our eye on the latest research and what today’s thought leaders are saying and Lois Alosno Geller makes some very interesting observations in Forbes Magazine this month which you might find interesting when planning your next direct mail marketing campaign.

Point 1:  Direct Mail needs to follow the money

And who are the customers holding the majority of the wealth?  Older people, of course.  This isn’t news, but it is worth remembering.  There are lot more older people around nowadays and they are living longer than ever.  They are also the people holding all the cash.  Remember the news story over Christmas telling us that those under 40 today will be worse off than those over 60 today?  The other benefit of sending direct mail to older people is that they aren’t so wedded to electronic media. They are way more flexible about how they want to receive information than the young.  They use electronic media, but they like reading stuff too – stuff on bits of paper they are holding in their hands.

Point 2: Keep your friends close

Having a focus on acquiring new customers is important, but we all know it is easier to keep those that are already close to us than it is to develop new relationships.  Don’t forget the importance of customer retention and developing ever more personal direct mail campaigns that really speak to your existing customer base.  Don’t let your direct mail marketing get lost in the clutter of impersonal leaflets, flyers and advertising post cards that fall through people’s letter boxes on a daily basis.  Understand your customers and what they need. Make your direct mail campaign truly personal.  This is different from sending out personalised direct mail.  Personalised direct mail is something that is simply has someone’s name it – that’s a million miles from being personalised!

Point 3: We’re mad about the boy!

Think about men and especially older men.  Direct mail marketing is a great way to reach this group, often targeted through broadcast media.  We’ve talked about television advertising in previous blogs and how effective it was in the good old days when there were just a couple of channels.  Now there are hundreds of channels with ridiculous amounts of adverts, all of which most people skip though either by channel surfing through the breaks, watching TV on demand or by watching recordings and fast forwarding though the ads.

In today’s world of media, we experience an extreme focus on the digital. The world of print media has admittedly gotten smaller in terms of physical publication and circulation. Although print media has become a smaller player in our media intake, it will continue to be a relevant and valued media element. Print materials remain active as vital elements of different areas of society in everything from education to business.

What Is Print on Demand?

Within the last few decades, a new printing process has emerged called print on demand, or POD which is great for resellers (check out our reselling option here). This process combines digital and print resources. With print on demand, a material is primarily available electronically until an order is placed for that material to be produced in print. If you’re wondering whether or not print on demand is the right choice for you or your business, read on to learn about some of the print on demand pros and cons.


Good for Smaller Audiences

Print on demand may be a good choice for you if you are selling a book that has a smaller market than most. If you use a normal printing and stock system for materials with smaller audiences, you may end up with an overstock of printed materials and lose money. It is relatively cheap to publish your materials electronically. And with print on demand, you still give that small audience the option of print. It makes sense economically to print those print orders on an “as they come” basis such as if you do drop shipping.

Higher Royalty Return

Another pro for print on demand is a high royalty percentage rate. Print on demand books make money on a by book basis. Royalties are something that’s really important to think about when it comes to the publishing world. With print on demand, you have the potential to buy and resell books for less than the retail price and then turn a profit.

More Textual and Visual Control

One of the pros of print on demand is greater control over your text and its final version. Because it is primarily available electronically, you have more freedom when it comes to edits and distribution of a final draft. That also goes for any art or visual elements of your book. Also, say you have a very long book and normal printing proves to be expensive. Electronically, your book can be almost as long as you want. And whenever it does get ordered in print, that’s the only time that the cost of length comes into play.

Good for First Time Authors

Print on demand publishing can be a smart choice for people out there who are publishing first works. Because you aren’t printing out thousands of copies of something in the hope that those copies are then purchased by consumers, there is a lot less risk involved. It is a good environment to try out a new work electronically to see how it does while also getting your name out there, especially if you are a brand-new author.


Disdain from Traditional Publishers

One of the cons of print on demand is that this process of publishing is looked down on by many of the older, more traditional publishers out there. If you think you’ll be really successful in the long run with your publication, it would be more favorable to avoid print on demand as it might help you down the road. Also, many bookstores may be more hesitant to shelve your book because books from print on demand publishers usually have a higher rate of non-returnability.

Problems with the Print on Demand Business Model

Some people that decide to go forward with print on demand publishing encounter problems with the POD publishers themselves. Some of the print on demand publishers operate on a business model that makes them primarily concerned with turning a profit. Because of this, they might not have the most interest invested in the overall value of your work. You might encounter problems with editing and issues with your text in the final published version.

Less Consistency than Traditional Publishers

Because print on demand publishers do happen to operate in a world that allows for more flexibly, it also might mean you lose some of the structure and the benefits that you might receive from a traditional publishing approach. For example, with some of the more traditional publishers, you usually get more reliability and stability that you might not get from some of the print on demand publishers out there. Also, publishing with a traditional publisher typically brings with it a higher rate of credibility and acclaim.

Talk to Publishers

If you can, it’s always a good idea to get in contact with some real print on demand companies and talk to them about their options. One company that’s worth looking into for print on demand is Foam Core Print. If you’re still on the fence about whether or not print on demand will best serve your purposes, it never hurts to do more research and learn more print on demand pros and cons!

Saying Thank You by Direct Mail


Saying Thank You by Direct Mail

As an important part of the marketing mix, Direct Mail is usually considered to be about selling.  But what about turning things on their head and using it to say “thank you” instead.

One of  biggest print companies in the United States , Catdi, Inc. (renamed since to Catdi Printing), decided to offer this service with great success.

Telecom had thousands of loyal customers, who they hadn’t been in touch with for years.  They felt they were missing a trick to ensure their customer’s loyalty stayed that way, but they didn’t have a lot of budget.  They got their creative juices flowing and came up with a brilliant idea!

They gave every member of Telecom staff the opportunity to “thank you” in person, to their customers, by rolling out a huge blank canvas in their head office, inviting all the staff, starting with the CEO, of course, to write their own message of thanks.  This canvas was then miraculously turned into thousands of different envelopes and letters which were then direct mailed to all the Telecom’s customers across the country, along with a supporting email.  As well as saying “thank you”, the letter and email invited the recipients to log onto a Telecom microsite where they could choose form a range of Telecom products, by way of a “thank you” gift.

Within days of the mailing being sent a whopping 2,500 customers had logged onto the microsite to choose a treat.  60% opened the email (twice the industry standard) 46.4% clicked through to the websites (8 times the industry standard) and of those, two thirds chose a gift.

Everyone was happy – the customers felt valued and the staff felt proud of the company they worked for.


Our thoughts on Direct Mail for 2018

As you can imagine, trends in how businesses use direct mail is extremely important to us.  Direct Mail is our business and we need...